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Monitoring SEO Effects through Rank Trackers Not everything done by webmasters and internet marketers simply involves having a website, doing on-page and off-page optimization, and analyzing visitors. How your website is ranking in the major search engines is also a very important thing to know. You should apply this for every keyword that is important to you. it is important to know the search engine results page (SERP) position to understand the traffic volume, fluctuations in income, or just any other parameter that might be related to search engine ranking. In general, only a few keywords can be tracked manually. You can simply enter the phrase in the browser and check the position of your target page. In this manual approach, there are many important steps lacking. There is more than checking rankings. It is also important that you record positions and other relevant data. The importance of having the history of your positions is to help you determine what changes to the website have contributed to some significant changes in ranking. It is just natural to have fluctuations in position. Search engine algorithms can change. New websites come every day and many factors contribute to the position of your website in search results. The best way to track ranking is to use some software. There are many such tools around. There are trackers that track not only rank positions but also the number of backlinks and page rank. All relevant data will be collected and stored into database if you periodically trigger updates. At any time you can get the latest data and you can also display graphs showing progress over time.
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How can you use this tracking data? The progress of each targeted keyword can be tracked. If you are doing SEO, you will monitor the effect of each change in page content or external links. You cannot see the effect immediately but sooner or later you will be able to spot the difference. A signal of some wrong action on the website will results in a significant drop in rankings. Do not mix initial ranking fluctuations common to new websites with ranking changes of older and more establish pages.
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Rank trackers are very useful in this trade. Internet marketers should use rank trackers on a daily basis. Remember that it is not only SEO that affects the position in search engine results but also the quality and usefulness of the content found in it. Quality backlinks significantly contribute to higher ranking. With good content, it is possible to get these higher rankings.